HarperCollins Tiny Habits: BJ Fogg

Myth: Change is hard. Reality: Change is easy if you use Behavior Design. Myth: It's all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible. BJ Fogg is here to change your life—and revolutionize how we think about human behavior. Based on twenty years of research and Fogg's experience personally coaching over 40,000 people, Tiny Habits cracks the code of habit formation. The Einstein of Behavior Science, Fogg, guides you to find the small changes that can change everything in your life.